Pinpoint Engineering

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Radical Transparency for Engineering Teams

Transparency is fundamental to Pinpoint. This philosophy guides our product – teams work better together when they have visibility and open communication – and our business, both how we work internally and how we connect with our community of users and peers.

A call for more transparency

Collaboration and transparency have always been pillars of the developer community – whether that be through open source projects moving the industry forward or through technology companies speaking openly about their goals, their processes, and their struggles. As developer practices have evolved, though, we need to revive this spirit of openness and working together, empowering everyone to advance and create something new for the better.

This level of openness has been our priority since day one – transparency is vital in keeping up with productivity pressure and in order to connect engineering to business outcomes – but it’s especially important now. How we work is being shaped by a new era of fully remote work, where visibility into project status means effective time-management and assignments and healthy teams. And how we connect with users and peers remotely is changing, too. It’s becoming more important than ever to be able to collaborate across product stakeholders and provide a centralized way to understand what’s happening, what issues exist and how we’re progressing towards our deliverables.

The more transparent organizations can be into the business of building software, the more we can advance what's possible with technology.

Doubling down on transparency at Pinpoint

At Pinpoint, we are already connecting in a variety of different ways, like hyper up-to-date release notes and a Slack channel that allows users to interact and ask questions. On our Changelog, we’re showing users how we’re iterating on and working through new features every single day, allowing developers to take advantage of these tools as soon as we release them and also fostering conversation around how we’re approaching different problems in the code. In our Slack community, we’re connecting directly with Pinpoint users to see how they’re using the product and what can improve, allowing users to interact with the people who are building Pinpoint and help shape it. We’ve also recently transitioned to a full-stack team structure to ensure teams have the visibility across their projects to be autonomous and productive.

We don’t want to stop there. Instead, we want to double-down on transparency at Pinpoint. As our company and user base continue to grow, we’re aiming to open up everything about how we work internally even more to encourage collaboration across the industry as we all build a better way for software developers to work. Part of this is being transparent about where we’re headed – we’ll soon be publishing our roadmap, publicly, to allow for better feedback from our users on what’s to come and to ensure that this movement toward building better software is a collective one. You’ll also be able to tune into some internal meetings, like lunch and learns, sprint planning, demos, and stand-ups, to see how we’re thinking about solving the problems developers are facing every day.

And we’re engaging in conversation with our competitors to share learnings and collaborate on building a better work experience for software engineers. We’d love to talk with others in the space, too, on improving the current state of coding – so please reach out!

Join us on the mission

To achieve this vision, I need your help. I believe the future of software will be shaped by not just the tools and platforms we use to write the software, deploy it, and run it – but also by how we think about the operational side of making great software that our users love. I would love you to join me in this journey as we continue building toward a better future for software engineers. We welcome feedback and suggestions from everyone.

You can join our Slack community, check out what we’re building on the Changelog, and look out for future insight and access into how we’re working, together. You can also email me at, or tweet me at @jhaynie to talk more about how we’re helping change the way software is built. 

- Jeff

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